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Maximize your marketing return on investment.
Track 2 Consulting brings more than 25 years of C-level strategic marketing strategy leadership. We help mitigate risk by avoiding missteps and focusing on results.
Find the Fastest Path to Growth & Success.
It’s easy to get stuck in the marketing whirlwind. Sometimes all you need to get ahead is someone to provide honest advice, roll up their sleeves, and guide you to success.
Get More out of Your Team and Vendors.
Rather than provide unrealistic strategies that stretch your capacity and budget, we help you improve results through smarter resourcing and team development.
Outsourced CMO Insight & Strategy
Not every organization needs a full time CMO, but everyone could benefit from CMO-level insight, team leadership, optimization and efficiency. Accelerate opportunities for growth and momentum via optimized strategy, budget and implementation.
- An advisory model that delivers: we work with marketers to develop hard-nosed solutions that that simplify their approach without stretching their capacity and budget
- A unique marketing think tank: every client gets two award-winning executive-level strategists with 25 years of experience building successful marketing enterprises and teams
- Get the most from your team: we focus on improving relationships amongst the marketing team, agency and other vendors: we know how to get the most out of all players
ACCELERATE 360º Audit & Discovery
Most engagements start with a strategic discovery that can range from a relatively simple audit that allows us to jump immediately into coaching, all the way to fully developed and documented marketing plans that can be used to attract investors.
- Expert facilitation: addressing your unique challenges and opportunities
- Interactive strategy workshops: designed to help you get laser-focused on your audience’s needs
- Audience-driven outcomes: transform the way you understand your audiences – and your team
- A clear marketing roadmap: realistic, implementable strategies to reach your marketing and sales goals
Sales & Marketing Team Alignment
Sales and marketing teams are often worlds apart in approach and understanding of target audiences and their motivators. Working to create deeper team alignment delivers a stronger brand, team culture and sales results.
- Team Optimization Diagnostic: A careful assessment of internal, vendor and agency skillsets to identify gaps and further the team’s ability to reach desired outcomes
- Sales Training & Support: our unique audience-driven workshops teach sales teams how to drive a process that is insight-based, message-aligned, relationship-focused and high touch
- Maximize Vendor Relationships & Resources: Improving the team’s ability to manage vendor relationships and get the most out of the projects they outsource
A la carte services
Helping Leadership, Marketing and Sales teams reach audiences more effectively, address gaps in the marketplace, and tackle major marketing projects that drive growth and success.
- Empathy Mapping: This unique interactive exercise helps determine what will inspire specific target audiences to action by looking at their motivations, fears, thoughts, and feelings to create a blueprint for connection.
- Journey Mapping: Our Customer Journey Mapping process provides a straightforward visual representation of every step a customer takes from prospect to advocate, empowering more informed discussions around prioritizing, stacking, and eliminating marketing strategies and tactics.
- Initiative & Transition Strategies: Our CMO-level strategists are experts at helping navigate company and brand transitions such as new product and service launches, mergers and acquisitions, major brand and website updates, etc.
THE STRATEGIC MARKETING TEAM YOU NEED
After leading an award-winning branding, strategy and advertising agency for 23 years, we're now available to lead your marketing efforts.
As agency owners, we found ourselves spread too thin to give every client the attention it deserves.
Now, we work with only a few select clients, dedicating our time to what we do best: creating unparalleled strategies that achieve the marketing and sales results you’ve been looking for.
- Gretchen Gaede & Ryan Keiffer
Client Success
“Soul-nourishing: that’s how I would describe my experience working with your strategic marketing team. Time is my most precious commodity, and I couldn’t be happier with the quality of the content and insights you brought to us.”
Mike Kohler, Elevate Larimer County“In the more than 10 years we have worked with you, we have always received critical effective insights and a fantastic experience. With your help, we have grown to a rapidly expanding business with projects nationwide.”
Alex Blackmer, CEO, Solaris EnergyAwards & Accolades
Titan 100
Colorado's Top 100 C-Level Executives, 2020
Enterprising Women Magazine
Enterprising Women of the Year, 2019
ColoradoBiz Magazine
Top 100 Women in Business, 2018, 2019
Governor’s Service Award of Excellence
Most Outstanding Privately Held Colorado Business, 2010
United Way of Larimer County
Volunteer of the Year, 2009
Founding Member, Business Cares
Founding Member, Women Give
Rising Business Star of the Year
Gretchen Gaede & Ryan Keiffer
Northern Colorado 40 Under 40
Gretchen Gaede & Ryan Keiffer
Leadership Fort Collins Graduates
Gretchen Gaede & Ryan Keiffer
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